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Flytxt joins hands with yuMobile
Flytxt, a mobile marketing and advertising technology company has joined hands with the Essar Group's Kenyan venture.
The Essar Group operates mobile services in Kenya under the brand name yuMobile. yuMobile will deploy Flytxt's integrated mobile marketing software platform NEON on its network in Kenya.
The integration of Flytxt's Solution to its network will enable yuMobile to offer on time, contextual and relevant promotions.
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