AISHWARYACompany ID [BOM:532975] Last trade:Rs.5.10 Trade time:3:30PM GMT+5:30 Value change:▼0.12 (-2.30%)
AIRTELCompany ID [BOM:532454] Last trade:Rs.349.25 Trade time:3:40PM GMT+5:30 Value change:▲6.40 (1.87%)
DHANUSCompany ID [BOM:532903] Last trade:Rs.0.06 Trade time:3:42PM GMT+5:30 Value change:0.00 (0.00%)
FINCABLESCompany ID [BOM:500144] Last trade:Rs.259.55 Trade time:3:46PM GMT+5:30 Value change:▼5.60 (-2.11%)
GTLCompany ID [BOM:500160] Last trade:Rs.16.65 Trade time:3:47PM GMT+5:30 Value change:▲0.40 (2.46%)
GTLINFRACompany ID [BOM:532775] Last trade:Rs.2.42 Trade time:3:44PM GMT+5:30 Value change:0.00 (0.00%)
HCLTECHCompany ID [BOM:532281] Last trade:Rs.1,590.00 Trade time:3:30PM GMT+5:30 Value change:▲3.20 (0.20%)
HCL INFOCompany ID [BOM:500179] Last trade:Rs.44.45 Trade time:3:45PM GMT+5:30 Value change:▼0.45 (-1.00%)
HFCLCompany ID [BOM:500183] Last trade:Rs.17.75 Trade time:3:54PM GMT+5:30 Value change:▲0.35 (2.01%)
IDEACompany ID [BOM:532822] Last trade:Rs.149.50 Trade time:3:41PM GMT+5:30 Value change:▲3.45 (2.36%)
ITICompany ID [BOM:523610] Last trade:Rs.27.10 Trade time:3:46PM GMT+5:30 Value change:▲0.25 (0.93%)
KAVERITELCompany ID [BOM:590041] Last trade:Rs.14.90 Trade time:3:58PM GMT+5:30 Value change:▲0.65 (4.56%)
MTNLCompany ID [NSE:MTNL] Last trade:Rs.25.90 Trade time:3:29PM GMT+5:30 Value change:▲0.50 (1.97%)
ONMOBILECompany ID [BOM:532944] Last trade:Rs.69.65 Trade time:3:58PM GMT+5:30 Value change:▲0.70 (1.02%)
RCOMCompany ID [BOM:532712] Last trade:Rs.82.20 Trade time:3:52PM GMT+5:30 Value change:▼0.75 (-0.90%)
SHYAM TELCompany ID [BOM:517411] Last trade:Rs.30.45 Trade time:3:30PM GMT+5:30 Value change:▼0.50 (-1.62%)
SPANCOCompany ID [BOM:508976] Last trade:Rs.6.33 Trade time:3:30PM GMT+5:30 Value change:▼0.33 (-4.95%)
SPICE MOBILECompany ID [BOM:517214] Last trade:Rs.23.00 Trade time:3:30PM GMT+5:30 Value change:▲0.80 (3.60%)
TANLACompany ID [BOM:532790] Last trade:Rs.15.50 Trade time:3:30PM GMT+5:30 Value change:▼0.25 (-1.59%)
TATA COMMCompany ID [BOM:500483] Last trade:Rs.439.70 Trade time:3:30PM GMT+5:30 Value change:▲14.65 (3.45%)
TTMLCompany ID [BOM:532371] Last trade:Rs.7.59 Trade time:3:30PM GMT+5:30 Value change:▼0.13 (-1.68%)
TULIPCompany ID [BOM:532691] Last trade:Rs.1.07 Trade time:3:30PM GMT+5:30 Value change:▼0.05 (-4.46%)
VINDHYATCompany ID [BOM:517015] Last trade:Rs.496.00 Trade time:3:30PM GMT+5:30 Value change:▲3.00 (0.61%)
XLTELENECompany ID [BOM:532788] Last trade:Rs.2.34 Trade time:3:30PM GMT+5:30 Value change:▼0.24 (-9.30%)
Interview with Vinod Sawhny, ED & CEO, Beetel Teletech Limited
What is Beetel's strategy in the Indian handset space?
Our strategy is to offer our customers mobile devices which suit their requirements and make their day to day life more convenient. Our products are designed to be feature rich and very affordable. Each of our products has a basket of features and VAS on one platform.
What is the biggest challenge before the company today?
The real challenge is to bring innovation in our products and introduce newer technology products for the masses. We constantly strive to innovate but being able to do so at the right price point is the key. This is a constant challenge we work with as it is our mission to make technology more affordable
What are your plans for the next three years in terms of investment, strategy and products?
Beetel aims to grab 3-5 per cent of the 150-million-unit-a-year mobile phone market in its first few years of operations. It has already put in place a network of 20,000 retailers across the country, specifically targeting the non-metros and smaller towns and cities, besides first-time buyers, to hawk its products.
Though there are more than 200 players in the mobile phone segment, yet the Indian market is showing tremendous growth potential due to the increasing number of customers across segments. It is due to this huge potential that we see an opportunity to stand out as a brand that consumers can trust.
As the consumer gets more discerning in this space, they look at a brand for its reliability. Beetel has been a trusted brand in the telecom space and has the backing of Bharti which assures the consumer of quality and reliability. At Beetel, we remain committed to introduce affordable and feature rich mobile devices which offer great value-proposition and suit the customer’s requirements and style. As part of this endeavour, our design and development team is working on prototype devices which will change the landscape of the Indian mobile market.
- Most Viewed
- Most Rated
- Most Shared
- Related Articles
- R.K. Upadhyay, Chairman and MD, BSNL
- Interview with Shashin Devsare, Executiv...
- Interview with Marten Pieters, MD and CE...
- B.S. Shantharaju, CEO, Indus Towers
- Marten Pieters, Managing Director and Ch...
- Interview with Samaresh Parida, Director...
- Views of Sandeep Nair, MD, Emerson Netwo...
- Interview with Himanshu Kapania, Deputy ...
- Interview with J.S. Sarma, Chairman, TRA...
- Views of Dhananjay Pavgi, Principal Cons...