AISHWARYACompany ID [BOM:532975]Last trade:Rs.3.19Trade time:3:30PM GMT+5:30Value change:▼0.04 (-1.24%)
AIRTELCompany ID [BOM:532454]Last trade:Rs.353.00Trade time:3:55PM GMT+5:30Value change:▲0.15 (0.04%)
DHANUSCompany ID [BOM:532903]Last trade:Rs.0.09Trade time:3:29PM GMT+5:30Value change:▲0.01 (12.50%)
FINCABLESCompany ID [BOM:500144]Last trade:Rs.334.05Trade time:3:53PM GMT+5:30Value change:▲28.80 (9.43%)
GTLCompany ID [BOM:500160]Last trade:Rs.11.00Trade time:3:30PM GMT+5:30Value change:▲0.10 (0.92%)
GTLINFRACompany ID [BOM:532775]Last trade:Rs.1.85Trade time:3:30PM GMT+5:30Value change:▲0.04 (2.21%)
HCLTECHCompany ID [BOM:532281]Last trade:Rs.754.65Trade time:3:53PM GMT+5:30Value change:▲14.00 (1.89%)
HCL INFOCompany ID [BOM:500179]Last trade:Rs.38.45Trade time:3:56PM GMT+5:30Value change:▼0.55 (-1.41%)
HFCLCompany ID [BOM:500183]Last trade:Rs.16.65Trade time:3:41PM GMT+5:30Value change:▲0.45 (2.78%)
IDEACompany ID [BOM:532822]Last trade:Rs.113.25Trade time:3:59PM GMT+5:30Value change:▼0.60 (-0.53%)
ITICompany ID [BOM:523610]Last trade:Rs.25.30Trade time:3:30PM GMT+5:30Value change:▼0.15 (-0.59%)
KAVERITELCompany ID [BOM:590041]Last trade:Rs.14.95Trade time:3:30PM GMT+5:30Value change:▼0.05 (-0.33%)
MTNLCompany ID [NSE:MTNL]Last trade:Rs.18.00Trade time:3:30PM GMT+5:30Value change:▲0.35 (1.98%)
ONMOBILECompany ID [BOM:532944]Last trade:Rs.114.35Trade time:3:30PM GMT+5:30Value change:▼0.90 (-0.78%)
RCOMCompany ID [BOM:532712]Last trade:Rs.49.00Trade time:3:59PM GMT+5:30Value change:▲1.35 (2.83%)
SHYAM TELCompany ID [BOM:517411]Last trade:Rs.29.00Trade time:3:30PM GMT+5:30Value change:▲0.25 (0.87%)
SPANCOCompany ID [BOM:508976]Last trade:Rs.3.12Trade time:2:28PM GMT+5:30Value change:0.00 (0.00%)
SPICE MOBILECompany ID [BOM:517214]Last trade:Rs.13.28Trade time:3:30PM GMT+5:30Value change:▲0.21 (1.61%)
TANLACompany ID [BOM:532790]Last trade:Rs.32.95Trade time:3:49PM GMT+5:30Value change:▼4.65 (-12.37%)
TATA COMMCompany ID [BOM:500483]Last trade:Rs.458.60Trade time:3:47PM GMT+5:30Value change:▲1.00 (0.22%)
TTMLCompany ID [BOM:532371]Last trade:Rs.6.50Trade time:3:58PM GMT+5:30Value change:▲0.04 (0.62%)
TULIPCompany ID [BOM:532691]Last trade:Rs.1.41Trade time:3:26PM GMT+5:30Value change:▼0.12 (-7.84%)
VINDHYATCompany ID [BOM:517015]Last trade:Rs.589.50Trade time:3:30PM GMT+5:30Value change:▼2.50 (-0.42%)
XLTELENECompany ID [BOM:532788]Last trade:Rs.2.83Trade time:3:30PM GMT+5:30Value change:▲0.13 (4.81%)
Interview with Vinod Sawhny, ED & CEO, Beetel Teletech Limited
What is Beetel's strategy in the Indian handset space?
Our strategy is to offer our customers mobile devices which suit their requirements and make their day to day life more convenient. Our products are designed to be feature rich and very affordable. Each of our products has a basket of features and VAS on one platform.
What is the biggest challenge before the company today?
The real challenge is to bring innovation in our products and introduce newer technology products for the masses. We constantly strive to innovate but being able to do so at the right price point is the key. This is a constant challenge we work with as it is our mission to make technology more affordable
What are your plans for the next three years in terms of investment, strategy and products?
Beetel aims to grab 3-5 per cent of the 150-million-unit-a-year mobile phone market in its first few years of operations. It has already put in place a network of 20,000 retailers across the country, specifically targeting the non-metros and smaller towns and cities, besides first-time buyers, to hawk its products.
Though there are more than 200 players in the mobile phone segment, yet the Indian market is showing tremendous growth potential due to the increasing number of customers across segments. It is due to this huge potential that we see an opportunity to stand out as a brand that consumers can trust.
As the consumer gets more discerning in this space, they look at a brand for its reliability. Beetel has been a trusted brand in the telecom space and has the backing of Bharti which assures the consumer of quality and reliability. At Beetel, we remain committed to introduce affordable and feature rich mobile devices which offer great value-proposition and suit the customer’s requirements and style. As part of this endeavour, our design and development team is working on prototype devices which will change the landscape of the Indian mobile market.
- Most Viewed
- Most Rated
- Most Shared
- Related Articles
- R.K. Upadhyay, Chairman and MD, BSNL
- Interview with Marten Pieters, MD and CE...
- Interview with Shashin Devsare, Executiv...
- Marten Pieters, Managing Director and Ch...
- B.S. Shantharaju, CEO, Indus Towers
- Views of Sandeep Nair, MD, Emerson Netwo...
- Interview with Samaresh Parida, Director...
- Interview with Himanshu Kapania, Deputy ...
- Views of Dhananjay Pavgi, Principal Cons...
- Interview with J.S. Sarma, Chairman, TRA...