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Interview with Vinod Sawhny, ED & CEO, Beetel Teletech Limited
What is Beetel's strategy in the Indian handset space?
Our strategy is to offer our customers mobile devices which suit their requirements and make their day to day life more convenient. Our products are designed to be feature rich and very affordable. Each of our products has a basket of features and VAS on one platform.
What is the biggest challenge before the company today?
The real challenge is to bring innovation in our products and introduce newer technology products for the masses. We constantly strive to innovate but being able to do so at the right price point is the key. This is a constant challenge we work with as it is our mission to make technology more affordable
What are your plans for the next three years in terms of investment, strategy and products?
Beetel aims to grab 3-5 per cent of the 150-million-unit-a-year mobile phone market in its first few years of operations. It has already put in place a network of 20,000 retailers across the country, specifically targeting the non-metros and smaller towns and cities, besides first-time buyers, to hawk its products.
Though there are more than 200 players in the mobile phone segment, yet the Indian market is showing tremendous growth potential due to the increasing number of customers across segments. It is due to this huge potential that we see an opportunity to stand out as a brand that consumers can trust.
As the consumer gets more discerning in this space, they look at a brand for its reliability. Beetel has been a trusted brand in the telecom space and has the backing of Bharti which assures the consumer of quality and reliability. At Beetel, we remain committed to introduce affordable and feature rich mobile devices which offer great value-proposition and suit the customer’s requirements and style. As part of this endeavour, our design and development team is working on prototype devices which will change the landscape of the Indian mobile market.
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