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Smartisan Technologies sets up its first OEM unit in Noida
Smartisan Technologies Private Limited has set up its first original equipment manufacturing (OEM) unit in Noida. The unit would manufacture mobile batteries, power banks and virtual reality headsets.
With an installed capacity of 12 million units annually, Smartisan Technologies aims to be the preferred OEM supplier of the leading brands in the country. The already functional unit will address logistical issues facing Indian brands while importing products which would help in reducing long shipping durations, expensive air freight costs and delays and congestions at ports. Further, the company is expecting to sell about 6.5–7 million units in the current financial year and is already in talks with 5-6 players in the industry.
Commenting on the development, Abhinaya Singh, deputy general manager, Smartisan Technologies, said, "It is an exciting time to be in the consumer technology accessories peripherals and smart gadgets segment in India. The booming sales of smartphones has created an unprecedented demand for high quality accessories. The nascent VR segment is also witnessing an upward trend. However, the low domestic production capacity coupled with ever changing complex technology challenges, has created a supply deficit, forcing players to import and deal with enormous challenges, affecting sales. At Smartisan Technologies, we are addressing the pain points with our end to end expertise and are well positioned to meet customer requirements in the quickest possible time, enabling them to reach the market faster and be their trusted partners for growth. We look forward to emerging as the preferred OEM company in the consumer technology accessories and smart gadgets segment in the years to come."
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