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MSI teams up with Redington India, to strengthen its distribution network in India
Micro Star International (MSI), the leading Motherboards & laptop manufacturer from Taiwan, has announced its strategic tie-up with Redington India, for the distribution of their entire range of mother-boards in India. This move marks another footstep from the company, to ensure that their entire range of motherboards is easily accessible for the potential consumers.
With this tie-up, MSI will be able to expand its reach across most of the cities and towns in India. The thrust of this expansion will come from Tier 1 and 2 cities.
“MSI is proud to partner with Redington India, which will help us expand our footprint in India. With gaming becoming increasingly popular, there is an emerging need for high capacity and feature rich motherboards in the country.” said Eric Kuo, MSI India head, General Manager, India.
S Selva Nayagam – Head Strategic Business Unit at Redington India said, “Our partnership with MSI reiterates Redington’s commitment towards bringing world- class brands to customers. MSI is a well renowned global brand and is known for its innovative technology.”
The current motherboard market in India is estimated to be around Rs 5-6 billion. With the PC penetration growing and the economy picking up, the market is expected to increase further.
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